STAND OUT FROM THE CROWD!
The Value Proposition Canvas is a template for creating a unique selling offer for your product or service. It helps you understand who your customers are, what they want and what they need.
Value propositions help define your unique offerings, highlight what makes you different from competitors and give customers a concrete reason to buy from you over other brands or companies.
Use this tool to come up with a unique and clear brief for your product or service.
The Content
- A two page .docx file
- Guide Page: simple explainers on how to come up with each component of your value proposition
- Work Page: empty boxes for you to write your thoughts on each component of your value proposition
How to Use it
- Open file with software capable of running .docx files. Examples are Microsoft Word, Google Docs, LibreOffice Writer, Kingsoft Writer and the likes. Alternatively, you can print out the document
- Read and understand the explainer of each component in the Guide Page
- Write down your thoughts on each component of your value proposition in the empty boxes of the Work Page
The Result
- Understand your customers
- Connect with your customers
- Build a unique and unforgettable brand
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